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Due to a combination of growing international customer demand for multinational companies to meet local needs and increasing pressures for efficiency as global competition intensifies
Due to a combination of growing international customer demand for multinational companies to meet local needs and increasing pressures for efficiency as global competition intensifies many firms choose the ____________ international corporate-level strategy
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
