Due to the Covid-19 situation, the business of movie theatres reached a sudden decline situation, and streaming sites reached a super growth stage. You are working with INOX Leisure Limited as a Brand Manager, which is India's largest multiplex chain with 153 multiplexes and 648 screens in 69 cities. It is more than one year since the global pandemic struck and created havoc globally. Since then, the world has gone back to normal; however, people are still skeptical about going to theatres to watch movies. OTT platforms such as Netflix and Amazon Prime have been more aggressively promoting their brands.

The senior management has asked you to prepare a report on marketing strategy for INOX Leisure Limited to bring back the business to normal. Use the concepts of consumer behaviour to prepare the report. You may present hypothetical calculations of increase in viewership with suitable assumptions wherever necessary.