Due to the pandemic, a local grocery store is facing a negative demand shock. In an effort to increase sales revenue by 10% and return their revenues to the pre-pandemic level, the store reduced prices by 4%. What estimate of the price elasticity of demand does the store management use if they believe this price change will increase sales revenue by 10%? In your calculation, please, pay special attention to positive and negative percentage changes and use the following approach: i. {Percentage Change in Sales Revenue) = (Percentage Change in Price) + (Percentage Change in Quantity} ii. (Price Elasticity of Demand) = (Percentage Change in Quantity) / {Percentage Change in Price} Round your answers to the tenths if necessary and remember the sign