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Due to the q , of advertising, it is hard to determine the precise relationship betweer advertising and sales because the effects of advertising on
Due to the of advertising, it is hard to determine the precise relationship betweer advertising and sales because the effects of advertising on sales are not always immediate and occur over an extended time period.
Early Effect
Subjective Effect
Objective Effect
Carryover Effect
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Essentials of MIS
Authors: Kenneth C. Laudon, Jane P. Laudon
12th edition
134238249, 978-0134238241
