Due to the shortage of toilet paper, interest in bidet toilet seats has increased. For a brief background, visit the following link from a manufacturer: https://www.brondell.com/healthy-living-blog/what-are-bidets-and-bidet-toilet-seats/

Review Porter's Five Forces framework, specifically the "Threat of Substitutes" and "Rivalry among Existing Competitors. Respond to the questions below:

1. Considering Porter's Five Forces framework, a bidet toilet seat producer should be categorized as what in relation to toilet paper producers?

• A threat as a fellow toilet paper producer "rival"

OR

• A threat as a producer of a "substitute" for toilet paper.

2. Use 5+ sentences to present relevant information, interpret Porter's "rival" and "substitute" forces, and state your conclusion.