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Dunder Mifflin, Inc. is evaluating a new project to produce laser printers. The initial investment in plant and equipment is $20 million. Within the U.S.,
Dunder Mifflin, Inc. is evaluating a new project to produce laser printers. The initial investment in plant and equipment is $20 million. Within the U.S., it is expected that 95 million printers will be sold by the end of the next year. Executives at Dunder Mifflin believe they can capture 0.25% of this market. In the first year, printers will sell to retailers for $75. The gross profit margin on printers is 50% (that is, the variable cost to produce a printer is 60% of the sale price). Fixed costs will be $1 million in the first year. Starting in year 2, fixed costs will be $800,000 and will then grow by 2% each year for the remaining life of the project. Net working capital needs will be 40% of the revenue generated in the next year. (Note that all investments in net working capital will be recovered at the end of the project.) After the first year, the sale price of printers is expected to increase 2% each year. The number of units sold is expected to increase by 0.5% each year. The investment in PP&E will be depreciated on a straight-line basis over the project's economic life, which is 10 years. There is no residual value, and the firm has no plans to sell the equipment at the end of the project. The firm is financed with 50% debt and 50% equity. The firm's cost of debt is 9.8%, and the firm's cost of equity is 14.7%. The corporate tax rate is 35%. Assume the project is has the same risk as the firm. Calculate the project's NPV. Should the project be accepted? |
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