Dunkin' Audit

• Does the analysis change your impression of the company's social media presence?
• We used a snapshot of followers/likes - what other metrics might be particularly important in this case?
• How well does their social media fit with their overall brand?

Reference: Dunkin' Audit

Link 1: https://docs.google.com/document/d/1z3PhCsAD0LzIA-EQAeJW8GBAgJAM2gEG-Knwa-x55Ck/edit?usp=sharing

Link 2: https://docs.google.com/spreadsheets/d/1t282lRnBCWjzUNhRMrkfpa3JnEhTECWZ57BaqKklXL4/edit?usp=sharing

Sample Answer:

Great job on your audit. Looking at the numbers from your spreadsheet, it seems as though Dunkin Donuts its overall pretty consistent with their presence on various platforms. This probably really helps with their marketing efforts. It's interesting to see how much traction TikTok has gotten Dunkin Donuts when I looked at the area for likes/post per follower and their average likes per post. This has changed my opinion on the marketing efforts of Dunkin. I didn't realize how much content they really put out. From the looks of it and checking out their social media myself, it seems as though their social media posts seem to fit their overall brand. Once again, great job.