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Dunkin' Donuts offers coffee and donuts that are familiar with a twist - popular items that are available all the time, and seasonal specials like
Dunkin' Donuts offers coffee and donuts that are "familiar with a twist"popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. This "familiar with a twist" approach is an example of which of the four Ps
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place
price
promotion
people
product
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Small Business Management Launching And Growing Entrepreneurial Ventures
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
16th Edition
1111532877, 9781111532871
