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Dunya A.S. based in Turkey, makes hand bags and sells them in the US and Europe and competes with European Laurent and US Joan in
- Dunya A.S. based in Turkey, makes hand bags and sells them in the US and Europe and competes with European Laurent and US Joan in both markets. Dunya prices a hangbag at TL400, Laurent at Eur60 and Joan at US$60.
1 USD= 14TL
1 Euro= 20TL
- Which company is more competitive in the US? Why?
- If Euro value fell to 0.98 vs USD, which company would be more competitive in Europe? Why?
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