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Dunya A.S. based in Turkey, makes hand bags and sells them in the US and Europe and competes with European Laurent and US Joan in

  1. Dunya A.S. based in Turkey, makes hand bags and sells them in the US and Europe and competes with European Laurent and US Joan in both markets. Dunya prices a hangbag at TL400, Laurent at Eur60 and Joan at US$60.

1 USD= 14TL

1 Euro= 20TL

  1. Which company is more competitive in the US? Why?
  2. If Euro value fell to 0.98 vs USD, which company would be more competitive in Europe? Why?

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