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DuPont Identity Consider a retail firm with a net profit margin of 3.5%, a total asset turnover of 1.8, total assets of $44 million, and

DuPont Identity

Consider a retail firm with a net profit margin of 3.5%, a total asset turnover of 1.8, total assets of $44 million, and a book value of equity of $18 million.

a) What is the firms current ROE?

b) If the firm increases its net profit margin to 4%, what would its ROE be?

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