During 2017, General Mills Cereal Company included one coupon in each box of cereal, and sold 400,000 boxes. For every 10 coupons turned in by a customer with cash of $2, General Mills provided the customer a free silver spoon. The cost of the spoons was $5.00 each and postage of $.50. The company estimated 75% of the coupons would be redeemed. Actual spoons claimed were 28,000 (280,000 coupons submitted).

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