During a discussion about flight duration, one of your colleagues explains that she does not think the duration of a domestic flight is important. She believes that passengers are only concerned with arriving safely at their destination, and that they do not mind how long the flight is. You strongly disagree with her statement. Explain to her that time sensitivity is closely linked to elasticity of demand and opportunity cost, and that duration does matter. Use business and

leisure travel to illustrate your point.

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