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During a sales call, the Coats and Clark representative surprised the owner of The Thread Nook, a crafts store, with the gift of a tapestry
During a sales call, the Coats and Clark representative surprised the owner of The Thread Nook, a crafts store, with the gift of a tapestry basket for transporting knitting and crocheting projects. The bag was imprinted with the advertising slogan of a new type of synthetic yarn he wanted the store's owner to carry. The tapestry bag is an example of:
Question 2 options:
a continuity gift. |
a premium. |
a trade deal. |
an advertising specialty. |
a trade promotion. |
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