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During a sales presentation, you, as the salesperson, must be prepared to correct a negative impression the prospect may have about a product. Which of
During a sales presentation, you, as the salesperson, must be prepared to correct a negative impression the prospect may have about a product. Which of the following is not required by the salesperson to do in this case?
Question options:
A
Alter the importance of the attributesmake quality and service more important than price.
B
Bring out unnoticed attributes of your products.
C
Alter the buyer's beliefs about your competitors' products.
D
Change the person's search for the "realistic" product into a more "ideal" product.
E
Alter the buyer's beliefs about your products.
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