During collaboration with the Board of Directors there are two options that seem viable. One option is to focus on satisfying the needs and wants of the sales representatives and customers. This idea has a lot of traction because all of the board members agree that a larger focus on customers and representatives would increase sales as they are the true drivers of the company. This is much like the priorities of David H. McConnell, the founder of Avon. The other option is to focus on the goal of satisfying shareholders by focusing on profitability. This option has its opponents and supporters as well.

Which option is aligned with the goal of bringing Avon back to its core mission and values?

Satisfy sales representatives and customers

Satisfy shareholders