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During concept testing, who is the product concept actually tested on? A. Competitors OB. Internal R&D engineers OC. Employees in the company's marketing department
During concept testing, who is the product concept actually tested on? A. Competitors OB. Internal R&D engineers OC. Employees in the company's marketing department OD. Groups of target customers OE. Broad groups of consumers www
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
