During Covid pandemic, Clorox disinfecting wipe's inventory evaporated due to the rise of demand. At first, consumers tolerated memes about consuming Clorox wipes, but soon rise in frustration at empty store shelves. With anxiety on the rise, Clorox entered a reputation red-alert zone.

Also, Clorox encountered infedemic crisis as well . Lots of concerns using disinfectants chemicals and some conspiracy theories followed. One claimed Clorox knew about the pandemic beforehand because the label on its canisters said wipes kill 'human coronavirus'.

In this case who are your stakeholders and what's your strategies for each stakeholder group?