During the Bretton Woods period, the US dollar declined in value versus other currencies. True False If a big Mac costs 5.00 in London and $4.00 in the US, according to the purchasing power parity theory, the exchange rate should be $1.25/. True False According to Scott Zimmerman: Oa Knowing the customer is all important. . Ob. Understanding local culture is critical to success. c. The firm should understand what represents value to a customer. Od. All of the answers, a through c are correct. le. None of the answers, a through c are correct. The manufacturing location decision should be based on: country factors, technological factors and product factors. True False