During the COVID-19 pandemic, a local wine and spirits retailer faced changes in store hours, supply of and demand for its products, sanitizing protocols, and converting to drive-through, curbside, or delivery services only. During this time, the store manager, Owen, shared daily updates with employees by e-mail and on posted announcements. Owen also updated the store's website and social media pages regularly. In this scenario, Owen was playing the ________ role