During the current year Dunham Corporation expects to produce 10,000 units and has budgeted the following: net income $300,000; variable costs $1,100,000; and fixed costs $100,000. It has invested assets of $1,500,000. The company's budgeted ROI was 20%. What was its budgeted markup percentage using a full cost approach? (Round computations and final answer to 0 decimal places, e.g. 10.)