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During the introduction stage of the product life cycle, a(n) pricing strategy ma) penetration cost-plus target ROI skimming above-market
During the introduction stage of the product life cycle, a(n) pricing strategy ma) penetration cost-plus target ROI skimming above-market
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
