During the introduction stage of the product life cycle, the biggest place (distribution) challenge for marketers is to increase inventory levels at warehouses and distribution centers to meet potential demand. Gain distribution outlets for the product because channel intermediaries-wholesalers and retailers-may be hesitant to carry a new product. use an intermodal logistics system to get the products through the marketing channel as quickly as possible. Build storage warehouses and distribution centers to establish an efficient infrastructure for the new product.