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During the Market Concept era, businesses developed a marketing strategy based on customer need. What are the three concepts?
During the Market Concept era, businesses developed a marketing strategy based on customer need. What are the three concepts?
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1 Product Concept The product concept emphasizes creating highquality products or services that meet ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
