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During the pandemic and all the uncertainty surrounding todays business environment, what can small businesses (or large businesses) do to stay afloat should we enter

During the pandemic and all the uncertainty surrounding todays business environment, what can small businesses (or large businesses) do to stay afloat should we enter (shudder) another shutdown? Did we learn anything from the first shutdown? Certainly advertising as usual is not the answer. What plans would you be considering if you owned a business in today's uncertain business environment?

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