Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

During the pandemic, the company launched various marketing breakthroughs to improve sales, including by allocating a budget for product promotions and events marketing. The company's

During the pandemic, the company launched various marketing breakthroughs to improve sales, including by allocating a budget for product promotions and events marketing. The company's management believes that the program can improve sales based on data recapitulated by the marketing team as follows:

Promotion

(USD

Event

(USD)

Sales

(USD)

123 63 900
234 117 1000
321 161 1200
234 117 1050
231 116 876
234 117 778
432 216 1550
234 117 777
333 167 678
234 117 876

1) Prove whether there is an effect of these promotional programs and events on sales? Use the null hypothesis with a significance level of 5%! 2) Determine the sales projection model using multiple linear regression (multiple linear regression)? 3) How many sales if management budgeted USD 250 promotion and USD 125 for event? 4) If the event is considered unable to be carried out because it did not get permission during the pandemic, what is it? is there a difference in the effect of promotion on sales?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

The Medicare Recovery Audit Contractor Program A Survival Guide For Healthcare Providers

Authors: Duane C. Abbey

1st Edition

1439821003, 978-1439821008

More Books

Students also viewed these Accounting questions

Question

Why do mergers and acquisitions have such an impact on employees?

Answered: 1 week ago

Question

2. Describe the functions of communication

Answered: 1 week ago