Question
During the pandemic, the company launched various marketing breakthroughs to improve sales, including by allocating a budget for product promotions and events marketing. The company's
During the pandemic, the company launched various marketing breakthroughs to improve sales, including by allocating a budget for product promotions and events marketing. The company's management believes that the program can improve sales based on data recapitulated by the marketing team as follows:
Promotion (USD | Event (USD) | Sales (USD) |
123 | 63 | 900 |
234 | 117 | 1000 |
321 | 161 | 1200 |
234 | 117 | 1050 |
231 | 116 | 876 |
234 | 117 | 778 |
432 | 216 | 1550 |
234 | 117 | 777 |
333 | 167 | 678 |
234 | 117 | 876 |
1) Prove whether there is an effect of these promotional programs and events on sales? Use the null hypothesis with a significance level of 5%! 2) Determine the sales projection model using multiple linear regression (multiple linear regression)? 3) How many sales if management budgeted USD 250 promotion and USD 125 for event? 4) If the event is considered unable to be carried out because it did not get permission during the pandemic, what is it? is there a difference in the effect of promotion on sales?
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