During the past year you have been exposed to a number of advertisements from a variety of media. Using information learned in Lesson $15$ answer the following questions:

Identify and describe what you believe to be the best advertisement that you have experienced.

Why do you feel that this ad is the very best?

Describe the content of this advertisement in as much detail as possible and explain what you can recall about it$.$

Was it effective $-$ in other words, did it encourage you to take the final step in the consumer buying process and make the purchase?