During the various stages of the product life cycle, the attitudes and needs of target customers do not change.

True

False

In the market growth stage of the product life cycle, firms usually earn smaller profits than they did in the market introduction stage because new competitors enter the market.

True

False

The market maturity stage of the product life cycle rarely lasts more than one or two months.

True

False

It is possible for a firm with a mature product in the U.S. to experience new growth with the same product in international markets.

Group of answer choices

True

False