During this module, we studied consumer preferences in health care and introduced nudge theory as a means to drive sustainable behavior change. For this discussion, read the article "Designing Nudges for Success in Health Care.Links to an external site." Using what was learned in the article, please address the following: Describe the relationship between organizational future readiness and understanding consumer preferences. Describe the potential for using digital nudges to drive sustainable behavior change. Share a personal or professional example. What ethical principles should organizations consider when designing digital nudges