During this session, you were introduced to marketing and the world in which it operates including the external and internal environment. Within the external environment, the marketer needs to not only access the competitive environment but also the political, economic, socio-cultural and technological advances. Coupled with the fact that the world is becoming flat with global opportunities, today’s organizations continue to grapple with these challenges. During this discussion forum, I would like you to choose a real-life company that you believe has been significantly impacted by changes in their external environment (political, economic, socio-cultural and/or technological). Explain your rationale for choosing this company.