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During week 8 , ?you prepare an international marketing strategy for the future three years of the brand which is not existing ( e .

During week 8 , ?you prepare an international marketing strategy for the future three years of the brand which is not existing ( e . g . , ?shoes which you can fold and unfold the shoes heel for female commuters ) . ?The writing assignment should include the followings:
The final strategy plan will include the following:
?Information about the product
Product information
Brand name
Provide each year plan goal ( e . g . , 1 st year, 2 nd year, and 3 rd year )
Select one new country market for future market development.
Select one existing country for further market penetration.
Select one existing country for future divestment ( exit ) .
Your selection criteria ( Review Chapters 6 , 1 2 ) .
Assess the social and cultural proximity ( Review chapter 4 ) .
For the new country to enter, choose the most appropriate market - entry strategy. Explain your reasoning ( Review Chapters 8 . 9 ) .
Choose the most appropriate of the four global product - planning strategic alternatives. Explain your choice ( Review Chapter 1 0 ) .
Based on the above and your brand s environmental sensitivity , ?propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
Positioning ( Ch . 7 )
Brand Name ( Ch . 1 0 )
Packaging / Product Design and Features ( Ch . 1 0 )
Advertising Strategy ( Ch . 1 3 , 1 4 ) .
Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
The paper should be 8 ?to 1 0 ?pages in length ( excluding title, appendix, and reference pages ) . ?This writing assignment should be completed in the standard APA format. Upload the assignment to the proper assignment folder.

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