Question
During which of the following stages in the new product development does the company develop a prototype that has core functionality of the proposed offering?
During which of the following stages in the new product development does the company develop a prototype that has core functionality of the proposed offering?
- product development
- idea screening
- concept development
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
