Question
Dusty Baker owns a sports brokerage agency and sells tickets to major league baseball, football, and basketball games. He also sells sports travel packages that
Dusty Baker owns a sports brokerage agency and sells tickets to major league baseball, football, and basketball games. He also sells sports travel packages that include game tickets, airline tickets, and hotel accommodations. Revenues are commissions based as follows:
Game ticket sales 8% commission
Airline ticket sales 10% commission
Hotel bookings sales. 20% commission
Monthly fixed costs include the following items:
Advertising $1,100
Rent $900
Utilities $250
Other costs $2,200
There are no variable costs. A typical month generates the following sales amounts that are subject to the stated commission structure:
Game tickets $30,000
Airline tickets $4,500
Hotel bookings $7,000
Required:
1.Determine Baker's normal monthly profit (loss). The following questions are independent of each other:
2. Baker estimates that airline bookings can be increased by 40% if he increases advertising by $600. Should he increase advertising? Justify your answer.
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