Dynasty Electrical Engineering Company Limited has developed a new Voltage Regulator to cut down electric power consumption in production plants in the country by 30%. This they believe is cheaper, more reliable and efficient compared to that of competitors.

The Group CEO, Mr. Adams wanting to capture the market, hastily put together a 120-page proposal to the five major production firms in the country recommending their new Voltage Regulators to be installed.

The first 85 pages of his proposal concentrated on the mathematical theory and engineering design behind the product and the next 33 describes an assembly plant he is planning to construct for mass production of his product.

Buried in the appendix were the test results and graphs indicating how much money these production firms would make and save. Dynasty Electrical Engineering Company Limited was denied the contract and folded up in 6 months.

Instructions

As a Business Communication expert who wants to revive the company, the following should be highlighted in your presentation to management:

1. What was the goal of the communication sent by Mr. Adams?

2. Identify any five communication errors in the proposal with reference to your knowledge in clear writing, presentation and report writing.

3. What do you think were the costs/losses incurred by Dynasty Electrical Engineering Limited? Explain any five

4. In your view, discuss any five possible solutions or strategies that would address this problem whiles serving to revive this company.