Question
DYNO ELECTRIC CART COMPANY You plan a call-back to the purchasing manager Mr. Jennings, and the president of his company to sell them several of
DYNO ELECTRIC CART COMPANY You plan a call-back to the purchasing manager Mr. Jennings, and the president of his company to sell them several of your electric carts. (Refer to Exhibit 8.4.) The company's manufacturing plant covers some 100 hectares and you have sold up to 10 carts to many companies smaller than this one. Since Jennings allows you to meet with his company's president and maybe other executives, you know that he is interested in your carts. You are determined to make a spellbinding presentation of your product's benefits using visual aids and a cart demonstration. Mr. Jennings raised several objections during your last presentation that may be restated by other executives. Your challenge is to develop a dramatic, convincing presentation. QUESTIONS 1. How would you demonstrate the cart to Pride and the president? What would you specific- ally plan? 2. Consider crafting an evidence statement for Dyno Electric Cart that you would provide to Pride and the president. What would your evidence statement specifically state? 3. Consider crafting a testimonial for Dyno Electric Cart that you would provide to Pride and the president. What would it specifically state? 4. Develop two visuals that you would present Pride and the president. What benefits would they focus on? Ensure your visuals follow the best practices outlined in the chapter We've updated our read aloud featurel Give it a try here. Aa
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