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E 2 3 - 3 0 . Balanced Scorecard Preparation The following information is in addition to that presented in exercise M 2 3 -

E23-30. Balanced Scorecard Preparation
The following information is in addition to that presented in exercise M23-23 for the Worldwide Auditors' Association. In the budget for the current year, the organization had set a membership goal of 75,000 members with the following anticipated results:
Additional information follows:
One-year subscriptions to Worldwide Auditor were anticipated to be 8,000 units.
Advertising revenue was budgeted at $450,000. Each magazine was budgeted at a cost of $48.
A total of 25,000 technical reports was anticipated at an average price of $100 with average costs of $36.
The budgeted one-day courses had an anticipated attendance of 25,000 with an average fee of $600. The two-day courses had an anticipated attendance of 5,000 with an average fee of $1,000 per person.
The organization began the year with net capital assets of $84,100,000 with a planned cost of capital of 6%.
Required
a. Prepare a balanced scorecard for IAA for November with calculated key performance indicators presented in two columns for planned performance and actual performance-include key financial, customer, and operating performance indicators.
b. Which of the evaluation areas you selected indicated success and which indicated failure?
c. Give some explanations of the successes and failures.
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