e McDonald's have developed and maintained competitive edges from operations management perspectives. Some points for you to consider: 1. McDonald's business strategy and growth 2. Operations performance objectives and operations strategy: what are the most important (or order-winning) performance objectives to McDonald's, how McDonald's has developed/improved its operations capability over years. 3. Visiting one of McDonald's branches nearby and studying following areas: 2 1) Customer service processes 2) Layout and flow of customer services 3) Demand variations and the method for handling the variations 4) Customer service performance at cashier 5) Others 4. Assessing whether the branch operations are in line with the corporate's operations performance objectives. If not, what are discrepancies? 5. Comment on the Store's operations and recommend areas of improvement if any.