E S pent Question 4: Customer roles (20 pts) The Dutch-based scale-up "Ufesense Group has been awarded for their price-winning technology to help people suffering from stress urinary incontinence. They currently have 4 products on offer: . Carin: "Stress urinary incontinence in women is a common problem. Women often experience urine leaks during sports or while sneezing, laughing or jumping. Carin's patented smart underwear pairs with a wearable sensor and tracking app to create a tailored exercise program designed to eliminate leaks in a matter of weeks. Carin is a perfect fit to achieve pelvic floor strength in any busy lifestyle." Wil: "Wil is our latest line of smart textile designed especially for men suffering from stress urinary incontinence. Wil absorbs as much as disposables without the bulk, mess or waste. The pad's small, built-in sensors work together with the app to track leakage data and create a personalized exercise program optimized for the wearer." . Oopsie Heroes: "Oopsle Heroes is a fun & simple bedwetting alarm for kids. It combines an app with a tiny sensor that teaches children how to make it to the toilet on time at night. The sensor is super simple to use and can be easily fastened to all undergarments and pj's. No special clothing required. Also, instead of Bluetooth, the Oopsie sensor uses a simple sound to send the information to the app. Goodbye Oopsie moments! . Plan Be: "Plan Be is a digital health dashboard connecting health professionals with their patients and [Carin/Will product users. Using the Plan Be dashboard, health professionals can access user data remotely and support them via a live (video) chat. Health This allows them to work professionals will be able to support their patients from hom remotely, and it saves their patients traveling time and costs." Describe in the table below how each of the 4 products approach the roles of 'user", "buyer and 'payer differently in their value proposition. Product range User role Buyer role Payer role Carin Wil Oopsie Heroes Plan Be M THE C E S pent Question 4: Customer roles (20 pts) The Dutch-based scale-up "Ufesense Group has been awarded for their price-winning technology to help people suffering from stress urinary incontinence. They currently have 4 products on offer: . Carin: "Stress urinary incontinence in women is a common problem. Women often experience urine leaks during sports or while sneezing, laughing or jumping. Carin's patented smart underwear pairs with a wearable sensor and tracking app to create a tailored exercise program designed to eliminate leaks in a matter of weeks. Carin is a perfect fit to achieve pelvic floor strength in any busy lifestyle." Wil: "Wil is our latest line of smart textile designed especially for men suffering from stress urinary incontinence. Wil absorbs as much as disposables without the bulk, mess or waste. The pad's small, built-in sensors work together with the app to track leakage data and create a personalized exercise program optimized for the wearer." . Oopsie Heroes: "Oopsle Heroes is a fun & simple bedwetting alarm for kids. It combines an app with a tiny sensor that teaches children how to make it to the toilet on time at night. The sensor is super simple to use and can be easily fastened to all undergarments and pj's. No special clothing required. Also, instead of Bluetooth, the Oopsie sensor uses a simple sound to send the information to the app. Goodbye Oopsie moments! . Plan Be: "Plan Be is a digital health dashboard connecting health professionals with their patients and [Carin/Will product users. Using the Plan Be dashboard, health professionals can access user data remotely and support them via a live (video) chat. Health This allows them to work professionals will be able to support their patients from hom remotely, and it saves their patients traveling time and costs." Describe in the table below how each of the 4 products approach the roles of 'user", "buyer and 'payer differently in their value proposition. Product range User role Buyer role Payer role Carin Wil Oopsie Heroes Plan Be M THE C
