e table below illustrates the results of Big Skinny's Sponsored search campaign. Which Iwo Keywords do you think are overpriced and why? Which TWO are the most valuable for the company and why? Impressions Click-through Rate (CTR) Clicks Avg. Cost per Click (CPC) Total Cost Avg. Position Keyword Conversions 1.8 387 103 $0.53 $205.11 $0.59 $60.77 $0.50 $66.00 32 3 3.2 132 1.2 35 1.4 5 81 $0.50 $0.52 $0.59 $17.50 $42.12 16,582 2.33% 12,335 0.84% 2,947 4.48% 2,452 1.43% 2,188 3.70% 1,389 0.94% 1,135 1.41% 625 15.04% 589 2.89% 1.4 thin wallets leather wallet "thin wallet" "big skinny" "thinnest wallet" thin leather wallet thinnest wallets world's thinnest wallet thin leather wallets thin bifold wallet thin clutch wallet 13 $7.67 1.6 16 1.3 94 1.1 $0.61 $9.76 $0.23 $21.62 $0.80 $13.60 $0.61 $7.93 17 2.5 0 13 423 3.07% 1.4 9 297 3.03% $0.61 $5.49 1.7 2 275 19 1.6 6.91% $0.67 $12.73 e table below illustrates the results of Big Skinny's Sponsored search campaign. Which Iwo Keywords do you think are overpriced and why? Which TWO are the most valuable for the company and why? Impressions Click-through Rate (CTR) Clicks Avg. Cost per Click (CPC) Total Cost Avg. Position Keyword Conversions 1.8 387 103 $0.53 $205.11 $0.59 $60.77 $0.50 $66.00 32 3 3.2 132 1.2 35 1.4 5 81 $0.50 $0.52 $0.59 $17.50 $42.12 16,582 2.33% 12,335 0.84% 2,947 4.48% 2,452 1.43% 2,188 3.70% 1,389 0.94% 1,135 1.41% 625 15.04% 589 2.89% 1.4 thin wallets leather wallet "thin wallet" "big skinny" "thinnest wallet" thin leather wallet thinnest wallets world's thinnest wallet thin leather wallets thin bifold wallet thin clutch wallet 13 $7.67 1.6 16 1.3 94 1.1 $0.61 $9.76 $0.23 $21.62 $0.80 $13.60 $0.61 $7.93 17 2.5 0 13 423 3.07% 1.4 9 297 3.03% $0.61 $5.49 1.7 2 275 19 1.6 6.91% $0.67 $12.73