E to F?

QUESTION 4 (18 marks) Seaside's Ice cream shop recently introduced two new specialty ice cream flavours. One is a banana-split flavour called Sunshine. The other is a chocolate-pecan swirl called Sea Shell. You have been asked to calculate marketing variances for the Sunshine and Sea Shell Daygus. Actual and budget data for these two products is as follows: Actual Budget Sunshine Sea Shell Sunshine Sea Shell Sales $370,500 $165,000 $267,750 $202,500 Variable Costs 195,000 66,000 141 750 87,750 Contribution Margin. 175,500 99,000 126,000 114,750 Liters Sold 39,000 11,000 31,500 13,500 Market Data: I Expected Market: Sunshine 315,000 Sea Shell 90 000 Actual Market: Sunshine 325,000 Sea Shell 100,000 REQUIRED: 1) Calculate the following variances for both flavours: (15 marks) a. The budgeted contribution margin per unit b . Sales Price Variance C. Sales Volume Variance d. Sales Mix Variance e. Sales Quantity Variance Market Volume Variance Market Share Variance 2) Based on your variance analysis, did the sales and marketing department do a good job? Support your answer by describing the most likely cause for three of your