Question
e. What pricing strategy is Waterloo Brewing following? f. Make one (1) recommendation on changing the pricing strategy used. g. How does the company currently
e. What pricing strategy is Waterloo Brewing following? f. Make one (1) recommendation on changing the pricing strategy used. g. How does the company currently use pricing (apart from pricing adjustments) to stimulate sales? h. Make two (2) recommendations on how the company can stimulate sales. These are recommendations you have NOT made before in this section.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
