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E1 1. What are advantages and disadvantages of using licensing as a global market mode of entry? Discuss in detail. 2. Give two examples of

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E1

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1. What are advantages and disadvantages of using licensing as a global market mode of entry? Discuss in detail. 2. Give two examples of companies (from two different countries) that use licensing as a global marketing strategy. Describe how/why licensing seems to be effective for them

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