E24 A fx 50% B PROBLEM 1. TARGET COSTING & QFD. SHOTGUN WEDDING PICS TABLE 1 Criteria Fast Service Getting Good Photos Quality of Photo Finishing Quality of Photo Books TABLE 2 2 Activities B Planning Meeting Take Photos 5 Prepare Proofs 5 Prepare Photo Book 7 3. TABLE 3 O Activity/ Criteria Planning Meeting 2 Take Photos B Prepare Proofs Prepare Photo Book 5 5 7 B 9 2 B + 5 5 Customer Rating 40 120 80 60 300 Average Cost $ 1,000 2,000 700 1,300 $ 5,000 D E Fast Service Good Photos Finishing Book Quality 30% 40% 0% 35% 5% 60% 0% 15% 35% 0% 50% 0% 30% 0% 50% 50% 100% 100% 100% 100%