E25-16 Making sales mix decisions Moore Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: Per Item Moderately Priced Designer $ 185 105 80 20 $ 60 $ 87 Average sales price Average variable costs Average contribution margin Average fixed costs (allocated) Average operating income 65 $ 55 The Moore Company store in Grand Junction, Colorado, has 14,000 square feet of floor space. If Moore Company emphasizes moderately priced goods, it can display 840 items in the store. If Moore Company emphasizes designer wear, it can display only 560 designer items. These numbers are also the average monthly sales in units. Prepare an analysis to show which product the company should emphasize