E3. An American multination national corporation - Dalma Energy delivers document technology products for businesses. US and Japanese rivals were the primary competitors in early 2010, and the competitors even challenged the very survival of the company. Business analysts criticized Dalma Energy's management for not having a clear-minded approach for steering the company to success. The centralized decision-making processes of the company gave no good. Also, the company had many pitfalls high operating costs, expensive products with poor quality which led the company profits in a decrease to $290 million from $1.15 from 2010 to 2012. In 2012, Mr.Ali took over as the CEO. He found that Japanese companies produced copiers with 40-50% reduction in manufacturing cost. As a In 2012, Mr.Ali took over as the CEO. He found that Japanese companies produced copiers with 40-50% reduction in manufacturing cost. As a result, Mr.Ali implemented a benchmarking program called Leadership Through Quality' primarily focuses on manufacturing cost reduction. In order to achieve this Dalma Energy collected the best practices followed by other companies. Afterwards, the company achieved its aim in cost reduction and benchmarking. Similarly, Dalma Energy also benchmarked other processes with various best-practice companies. These included DuPont (for manufacturing safety); Fuji Dalma Energy (for manufacturing operations); Toyota (for quality management); Hewlett-Packard (for research and product development); American Express (for billing and collection); Cummins Engines, and Ford (for factory layout); Florida Power and Light (for quality improvement); and Honda (for supplier development). Answer the following questions (10 Marks). A. Identify and explain the level of benchmarking used by Dalma Energy Company. (3 Marks) B. Link the case related to the four phases of benchmarking and explains in detail. (4 Marks) C. 'Dalma Energy benchmarked with Answer the following questions (10 Marks). A. Identify and explain the level of benchmarking used by Dalma Energy Company. (3 Marks) B. Link the case related to the four phases of benchmarking and explains in detail. (4 Marks) C. 'Dalma Energy benchmarked with many companies to improve the process'- Do you feel it is justifiable to be benchmarked with many companies