E7.16 For Starbucks (SBUX), the following table has information for revenues, PM, and ATO for the past 4 years: Fiscal 2014 Fiscal 2015 Fiscal 2016 Fiscal 2017 Fiscal 2018 Sales (millions) $16,448 $19,163 $21,316 $22,287 $24,720 PM from sales. 10.55% 11.36% 11.65% 11.05% 10.59% PM. 10.44% 11.45% 12.39% 11.61% 16.55% ATO 2.78 2.92 2.80 2.89 4.65 a. Using a parsimonious analysis, prepare the assumptions for foreseeable forecast. b. Evaluate the reasonableness of the forecasted RNOA. E7.16 For Starbucks (SBUX), the following table has information for revenues, PM, and ATO for the past 4 years: Fiscal 2014 Fiscal 2015 Fiscal 2016 Fiscal 2017 Fiscal 2018 Sales (millions) $16,448 $19,163 $21,316 $22,287 $24,720 PM from sales. 10.55% 11.36% 11.65% 11.05% 10.59% PM. 10.44% 11.45% 12.39% 11.61% 16.55% ATO 2.78 2.92 2.80 2.89 4.65 a. Using a parsimonious analysis, prepare the assumptions for foreseeable forecast. b. Evaluate the reasonableness of the forecasted RNOA