Each ad was taken from the June 2022 issue of Campus News, Volume 20, Issue 7, a publication circulated to each community college within the SUNY system. The format of your essay should follow the style required for your term project's body (specifically the introduction you submitted).

Paragraph 1 should cover the basic characteristics and criteria found ineffective print ads. It should end with a concluding statement identifying threads and two criteria or characteristics that will be used for analysis in Paragraphs 2 and 3. (HINT: Select characteristics or criteria broad enough to have enough substance for a well-developed analysis in Paragraphs 2 and3.However, your choices should not be too broad; otherwise, Paragraphs 2and 3 will be unmanageable). You may want to investigate each college's website for additional perspective.

Paragraphs 2 and 3 should include an analytical discussion of how each advertisement measures up to the two selected criteria that are identified in your concluding statement in the first paragraph

Paragraph 4 will conclude the analytic discussion by stating which advertisement is more effective and WHY..

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