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Each advertiser is bidding $3 CPM. Is this a good idea? For which advertiser it makes sense and for which it doesnt? Fill out the

Each advertiser is bidding $3 CPM. Is this a good idea? For which advertiser it makes sense and for which it doesnt? Fill out the blank parts of the chart and provide reasoning.

	Advertiser 1	Advertiser 2	Advertiser 3
CTR	0.8%	0.7%	0.6%
Conversion Rate	2.3%	3.1%	1.9%
Profit per conversion	$15	$20	$30
CPM	$3	$3	$3
CPC
CPA

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