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Each catalog costs approximately $2 to mail (including printing, postage, and mailing costs) and the average spending is $60. Estimate the revenue, cost, and gross
Each catalog costs approximately $2 to mail (including printing, postage, and mailing costs) and the average spending is $60. Estimate the revenue, cost, and gross profit that the firm could expect from mailing all of the remaining 180,000 names if these are selected randomly from the pool. The response rate is .053. What is the gross revenue? What is the cost? What is the gross profit?
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