Each company decides to accept a special order for 50% less the contribution margin (with adequate capacity). What is the net advantage (disadvantage) of accepting the special order?

Contribution Margin = Revenue - Variable Cost

Contribution Margin Ratio = (Revenue - Variable Cost) / Total Revenues

Walmart Contribution Margin of 547B = Revenue 572B - 25B Operating Expenses

Walmart Contribution Margin Ratio 96% = (Total Revenue 572B - 25B Operating Expenses) / 572B Total Revenue

Target Contribution Margin of= Revenue 106B - 75B Operating Expenses

Target Contribution Margin Ratio = (Total Revenue 106B - 75B Operating Expenses) / 106B Total Revenue