Each fall, the new product development team at EA Sports enters the idea-screening stage of the new product development process for its new FIFA game. What takes place at EA Sports during this stage? Multiple Choice EA Sports' development director, project management team, product developers, and design team get together to decide which soccer player to feature on the box of the new FIFA game. EA Sports develops different versions of the FIFA gameeach one incorporating a mix of different features and innovations; it then evaluates which version will generate the greatest following. EA Sports reviews a list of innovations generated by the development team and by FIFA gaming fans. The EA team then boils everything down into a manageable list of items it believes it can realistically achieve over the course of the next year. EA Sports starts to produce game prototypes based on all the innovations generated by both the product development team and FIFA gaming fans. EA Sports reaches out to its internal and external resources, such as product developers and engineers, and FIFA gaming fans and investors, respectively, for ideas on what to feature in the new iteration of the game